Affiliate marketing is still one of the best marketing strategies for both advertisers and publishers. Affiliate marketing is an agreement between a merchant and the owner of the website. The job of the site owner (affiliate) is to promote the products of the merchants through his website and other marketing strategies.
The affiliate will make commissions off of the all the sales of the products he makes sales on. Sounds awesome right? Here are the 3 main reasons I believe affiliate marketing is so awesome.
- Very Low-Risk & Cost-Effective
Just about every major business has taken advantage of this concept of affiliate marketing for no other reason than its cost-effectiveness. Unlike a lot of other business advertising, the merchant does not have to pay any money out until the affiliate makes a sale or delivers on some other agreed result.
This may be generating a lead or possibly just a click on the product link. Small business startups also embrace the concept of affiliate marketing because of the low-risk investment that it provides them.
Paying upfront is required with a lot of the other types of advertising which can be pretty costly with no guarantee of results. That is why affiliate marketing is the choice of so many merchants, they do not have any out-of-pocket expense unless a sale is made so their investment will always pay them a decent return.
2. Creating Your Brand
You can be sure that all business owners know that creating a brand is very important. That is why having a successful advertising campaign is so important. Affiliate marketing provides them a way to market their products and services on many platforms and websites that give them big time brand exposure. This exposure will lead to more sales and brand visibility.
Likewise, affiliate marketing also will benefit businesses by generating highly targeted prospects. Experienced affiliate marketers are only going to be doing their marketing to a niche of people who are going to be interested in the products they are selling.
One thing most experienced marketers know is who their audience is. For the business owner this means that their products or services are only getting advertised to a highly relevant niche of people.
3. Transparency & Simple Tracking
Being able to track the performance of their marketing campaign is very important for the merchant. With affiliate marketing, they are able to track sales, click-through rates, and impressions along with other parameters. This helps to identify what is working and what is not and allows the merchant to invest more in the areas where performance is best and less in other areas that are not achieving very good results.
There is no doubt that affiliate marketing is a win-win for both the merchant and the affiliate marketer. The merchants are able to appeal to a larger audience to advertise their services and products. Affiliate marketing allows them to go directly to their targeted audience.
At the same time, the affiliate marketer can make a lot of money very quickly without piling up any dept on inventory cost and production expenses. The best part is that almost all affiliate programs are free to join therefore you have very little if any startup costs. Which is why I believe affiliate marketing is so awesome.
If you would like to start your own affiliate marketing business for free I invite you to check out my article on how to get started. Hope you enjoyed this article and if you have any questions just leave them in the comment section below. You can also contact me via my profile page inside of wealthy affiliate.
To your success,